At Charma, we believe your jewelry should tell your story. Inspired by the classic Italian charm bracelet, we bring back nostalgic pieces with a modern twist — one charm at a time.

Each bracelet is built link by link, letting you choose symbols that reflect your style, mood, memories, or moments. From zodiac signs to cute icons and letters, every charm is personal — just like you.

Founded by students, made for self-expression, Charma is about celebrating who you are today, and who you’re becoming tomorrow.